X-Rom™ is unique new technology - developed as a non-server CD/DVD interactive catalog complete with ordering abilities. It has the further ability to address with broadband marketing, the same demographics traditionally targeted by print catalogs. Print catalogs revolutionized marketing in the 20th Century. X-Rom has the ability to assume that role in the 21st century.

X-Rom eCatalogs™ bundle a web browser together with a virtual shopping cart, thus eliminating incompatibilities. They are economical to produce and distribute through traditional postal services or bundled with products, magazines, software or even in cereal boxes.

File sizes and bandwidth are not issues, since eCatalogs contain everything right on their disks. X-Rom(tm) eCatalogs can contain sound, movies and interactive content. These remote eCatalogs can connect with the vendor's existing web site and can even connect to existing third party server shopping carts.

X-Rom™ technologies include complete secure ordering capabilities using fax, mail, and electronic transmission through standard secure Internet gateways including, but not limited to, eCatalogBuilders' own iTransfer gateway.

X-Rom eCatalogs production is similar to web site layout and design. At present, the company maintains and controls all of the design and production of eCatalogs, but it can also be licensed. Services include the conversion to HTML or PDF from print layout programs like QuarkXpress, PageMaker, Adobe InDesign, Freehand or Canvas and conversion into the eCatalogs. Back-end services are fully integrated with the clients remote back office and fulfillment systems through custom created interfaces. A recent project included interfacing with the Great Plains Accounting system, providing a shared web/retail inventory system.

X-Rom Lite™ includes several of the same features as the X-Rom cart but is written in Java, and soon will be usable with both MAC and Windows browsers. X-Rom Lite source code compiles into a very small applet zip file making it very suitable for use on mini CDs/DVDs or packaged on other media devices. It can also be downloaded to be ran locally from either Unix or NT host servers.

One of the most exciting and promising aspects of X-Rom and X-Rom Lite, is the ability to reach the television marketplace. Television Commercials are costly. But the same multimedia approach can be put in eCatalogs and distributed with far less expense and can display video and audio with interactive menus complete with ordering abilities. With the new set-top boxes, iDVD players, and digital games systems the hardware is already available for the general public to view these disks promotions on their TV sets. Alternatively, commercial presentations and interactive catalogs can be bundled with new DVD movies or games releases. Film festival and music events are already being offered in this manner. It is evident that developments in this area will revolutionize the future of marketing. X-Rom is a vital piece of this technological development and it can run on several of these new devices, now.

A potentially valuable sales device built into X-Rom Lite synchronizes with the customer's computer clock to time future sales programs right down to the day, hour and minute, so such things as Chistmas or Easter sales can be placed in catalogs unseen, to automatically activate at the exact right time.

X-Hub:™

X-Hub™ is a powerful XML/Java virtual shopping cart system with extensible modular ERP (Enterprise Resource Planning) add-ons to handle such items as shipping, taxation, XML searches, multiple databases and inventory control. It can be customized to interface with other administrative back-end systems as well. It can be integrated with X-Rom product pages, when desired. The X-Hub application includes simple, intuitive user interfaces that can significantly shorten or eliminate learning time for new users. It allows for virtually unlimited customization to accommodate specific needs.

iTransfer™:

iTransfer™ is eCatalogbuilders' secure gateway for credit cards and fax ordering. The credit card portion is a private interface which links to most existing card processing gateways, including Bank of America's eStore(tm), Authorize.Net(tm), CyberCash(tm), Card Services International(tm) and others. The fax server faxes the orders directly to the merchant and handles orders from CatalogBuilder, X-Hub and even X-Rom carts. It opens the door for secure fax transactions from buyers who do not have fax software installed on their computers.

CatalogBuilder Cart™:

CatalogBuilder Cart™ is our ultra friendly, ultra powerful web shopping cart. It is designed especially for website designers, both professional and do-it-yourself. Its intuitive BuyObject (tm) modules allow customizable plug-in drag and drop catalog construction capabilities to be incorporated in all the leading website authoring programs. Kits of these BuyObjects(tm) already exist for Adobe GoLive, Macromedia Dreamweaver, Hotmetal Pro and others, and have garnered enthusiastic international response from users. There is no new code to learn. The designer simply selects a BuyObject and places it on the page, then configures it with SKU, Name and Price information in the chosen authoring program. This ease of use does not interfere with direct hand coding for those who prefer that method. These BuyObjects come in styles to accommodate the majority of purchasing situations, and can be modified to serve special requirements. The variation these objects is limited only by the technology of the web itself.

This unique BuyObject technology also provides a graphical drag and drop user interfaces for the eCatalogBuilders' other carts: X-Rom, X-Rom Lite and X-hub as well.

CatalogBuilder Cart also provides an excellent choice for a start-up e-commerce site because it is not only a versatile and powerful cart, it is designed so as to make later migration to X-Rom and X-Hub both practical and comparatively economical . As the vendor's business expands, its product pages can be easily modified to work with an X-Rom CD/DVD catalog or upgraded to work with the X-Hub enterprise Cart allowing integration with other third party systems to create an easy-to-use unified company transaction system.

CatalogBuilder's current interfaces include GoShip.com, CyberCash, Authorize.Net and ExpressFulfillment.com

MX-Cart™:

MX-Cart™ Cart is a non-server shopping cart for direct email marketing. It also serves as an interactive database-response system, replacing ordinary inflexible faxback services with more user friendly interface and capability, which the public can access 24 hours a day without long distance or toll free number costs. The MX-Cart is actuated from within HTML electronic messages (HTML formatted email message and instant HTML support messages) thus not only does the system deliver the requesting information to the user, it contains the ability for the user to purchase the product or service - if so desired.